To ensure that the competition could not be easily cheated, five differrent lists were made with the help of my officer team's selection of their favorite 10 photographs. Participants would have to finish and return the list with a time stamp placed by the journalism department receptionist. Those who completed their lists correctly and in the fastest time would receive one of ten prizes. The use of prizes added an extra incentive to encourage participation. Each officer was assigned different merchants around Oxford to request donations.
Prior to the start of the awareness program, I decided to simply title the promotion "Capture the Moment: Find the Moment." I also designed an 11x17 size flyer that was posted around the department and emailed through our department listserve. The promotion was a well received success with 165 students participating.